Build
We develop new consumer-facing brands from the ground up — positioning, product, and presence, built with intent rather than assembled from templates.
SUPER DUPER EVIL
Commerce with a darker signature. We build, operate, and quietly support the brands you'll remember.
What We Do
A parent company for brands with character.
Operate
We run the commercial and operational backbone behind each venture, so every brand under Super Duper Evil moves with the same discipline.
Support
From partnerships to infrastructure, we handle the unglamorous work that lets individual brands stay focused on their customers.
Philosophy
An unconventional name. A conventional standard of rigor.
Super Duper Evil LLC exists to give distinctive brands a credible commercial home — one where the personality lives in the name and the identity, and the operations underneath are handled with the seriousness of any other company you'd choose to do business with.
Brand Portfolio
Our portfolio is evolving. See what's underway and what's next.